New Holland To Attend FIRA 2024 Event For Agricultural Robots

This post is courtesy of CNH Industrial.

From February 6th to 8th 2024 New Holland will be in Toulouse, France, at World FIRA, the international event for global leaders in agricultural robotics.

With connectivity, autonomous equipment, and new technologies at the core of New Holland’s strategy, this will be the occasion for the brand to display some of its advanced solutions and meet customers, dealers, and startups to show the brand’s investments in robotics and discuss future evolutions.

Taking place twice a year—in the U.S. and in France—FIRA has become the world’s leading ag robotics static and field demo event. New Holland has attended since it was first held, and in 2024 will sponsor the French edition, after supporting the U.S. event a few months ago.

On the stand will be the Stout Smart Cultivator, New Holland’s software-controlled implement for tractors that uses cameras, AI, and proprietary vision technology to distinguish crops from weeds. Once identified, the implement simultaneously cultivates crops and removes weeds with an accuracy of 99%, decreasing reliance on labour and chemical inputs while improving farming practices. New Holland’s parent company CNH invested in the U.S.-based company Stout Industrial, acquiring a 10% minority stake at the end of 2022.

New Holland’s tractors will be present in the event’s demo zones, where visitors will see robots and tractors in action. On display will be one vineyard tractor and three specialty tractors together with a T5 utility tractor.

WORLD FIRA
Toulouse, France: February 6th to 8th 2024
New Holland stand number 19

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